Main Beach Toys -- Laguna Beach, California

If we’re in Laguna Beach and you can’t find me or my brother…head to Main Beach Toys, a charming seaside toy store.

Some of my fondest summer memories include browsing the aisles of this beachside toy store and getting to pick out a new toy each summer. They once had a whole display of Sanrio toys, which would always be my selection. Today, the same merchandise stand is still in the store but holds different toys.

Since its inception in the 1960s, Main Beach Toys has been a beloved local shop that has brought joy and laughter to generations of children and families. When we visited the store, we got to meet the manager, Hattie, who was so sweet and enjoyed the cookie and memories we shared with her.


From its humble beginnings as a small mom-and-pop shop, Main Beach Toys quickly became a favorite for locals and tourists alike. With its vibrant exterior adorned with colorful murals and whimsical decor, this lively destination perfectly encapsulates the spirit of carefree summer fun.
Venture inside, and let the magic unfold. Explore a treasure trove of toys spanning the decades, a true testament to the evolution of playtime. From classic board games to your favorite beach toys, Main Beach Toys offers a wide array of beloved favorites that have stood the test of time.

Main Beach Toys is not just a store; it's a cherished haven where memories are made, and imagination takes flight. The warm and friendly staff welcomes each visitor with open arms, eager to share in the joy and wonder that their exceptional selection of toys brings.
Celebrating its 60th anniversary this year, Main Beach Toys continues to solidify its place in the heart of the Laguna Beach community. Come and immerse yourself in the rich history, vibrant nostalgia, and limitless possibilities that await you at Main Beach Toys. It's a place where vibrant nostalgia and limitless imagination await.